57.38% of the Internet traffic for a general or business website comes from mobile devices or mobile phones. This report also states that mobile searches have ‘surged’ into this percentage in the past decade.
Now that is obvious. Why would you even want to know this fact when you know you spent a really long time on your phone?
Businesses know this, and so do you because you are probably running a business. Customers need quick data, and what better way can there be than a 5-inch Smartphone bringing that data for them?
What do you need to do then?
Well, optimize your website even more for mobile devices in 2022.
To learn a few tricks on it, just keep reading this blog.
How Optimizing Business Website for Mobile Gets More Effective in 2022?
Your customers need the information at their fingertips. They want it quick, and they want it in the right ways. If you want to work with them long-term and make a fantastic customer relationship, then providing them content comes first before products or services.
As an entrepreneur, it is your duty to make your website more mobile optimized.
Here is how you can do that:
- Optimize Your Business Website Content
- Take Care of the Pop-Ups in Your Business Website
- You May Avoid Using Flash
- Make Sure Your Website Loads Fast
- Content Matching the Color of the Website
- Choose a Theme for Your Business Website
- You Should Unblock JavaScript & CSS
- Are the Button Sizes and Placements Right?
- Are You Caching Your Business Website
- Test Your Business Website
Let’s learn more about them:
1. Optimize Your Business Website Content
Content is king. But it may lose its position if it is not designed for the mobile website.
It is more than essential to optimize the text size; content framing and content size and everything related to it should come on the small screen of a standard Smartphone.
You have got to go for the mobile-first content designs to do this.
These designs ensure your website is fitted for the mobile screen.
2. Take Care of the Pop-Ups in Your Business Website
There is a term called bounce rates.
As a matter of fact, the bounce rates refer to the number of times people visited your business website and decided to leave it or go back to the search engine or a different website.
The bounce rates are, therefore, a bad remark to your website.
Pop-ups increase the bounce rates to your website. If you disable them or organize them in a better way so that they don’t seem hostile to the user, you can still make a good difference.
3. You May Avoid Using Flash
Flash is used in websites as a strategy to keep customers engaged and assisted.
But the real story behind flashes for mobile websites is that they don’t work well on mobile devices.
They can again give rise to a bad user experience on your business website.
4. Make Sure Your Website Loads Fast
Every 1 in 4 users in 2022 quit your website when it does not load within the first 4 seconds of clicking on it.
Want more information? Well, 46% of users are likely not to revisit your website if it has poor loading speed.
Optimizing your mobile website makes the website content compressed and readied for faster loading. This is very important to retain customer interest and increase the chances of better networking when other businesses visit your website.
5. Content Matching the Color of the Website
Now colors play an important role in maintaining customer or viewer engagement in a business website. For this, you need not splash colors unevenly on the website. But using a more ‘soothing and relaxing’ color might just work to help customers feel good about the website they visited.
You can go for lighter colors and darker texts. On the contrary, you can select dark colors and light-colored texts. Some use dark themes for their websites to soothe the eyes of the viewers, which is practically a good decision in optimizing a mobile website.
Try using accents for different pages. People are loving it nowadays.
6. Choose a Theme for Your Business Website
Sometimes you need to make a website within a week’s notice, and you don’t have any programming language. But, solutions exist.
- You can go ahead and use the mobile themes powered by popular web design tools found on the Internet.
- You can use Squarespace as it is the best choice. It has got so many attractive designs to choose from. Plus, it makes the work even easier.
- If you want a web design tool with an advanced Content Management System or a CMS, then go for WordPress.
- To get some more customizable options of mobile templates, choose Wix.
- For a more responsive theme design, going for a Theme forest will be a good idea.
Always check the mobile design and test it from time to time so that its effectiveness stays intact.
7. You Should Unblock JavaScript & CSS
Actually, Google checks these files to understand where your website should be and how it should be ranked when a search is made.
If you keep these files blocked, then Google cannot read your website and gets confused about placing it in the right position based on the keywords and the content.
It might also hamper your business website’s quality. So, unblock those files by visiting the robots.txt files, and you will see the difference.
8. Are the Button Sizes and Placements Right?
Do you want to know a secret? Well, it is that making a click with the tip of a thumb or a finger is harder than a mouse click.
A mouse pointer in your business website can easily help you click buttons and choose options in the desktop version because you are using a desktop computer, which is likely to be a larger device than a mobile phone.
In a Smartphone, things are different.
A Smartphone is used in the two-handed mode and sometimes in the one-handed mode too. Mostly it is out in the portrait position while visiting websites.
Ensure that the buttons are within reach of the finger and they are neither too small nor too large.
9. Are You Caching Your Business Website?
Caching your business website makes a good difference because it presents the website in such a way that optimization happens in the process.
So, you do two things at once.
Caching is the method that your website uses to present a copy of your original website to a viewer. When a viewer opens a website after he or she has already opened it, a cached version or a copied version of the website is loaded to help the website perform in a more optimized sense.
10. Test Your Business Website
Now it is time to search if your mobile website is actually working or not.
For this, go for Google Search Console, a tool for helping mobile-friendly designs be tested on the real platform. The Console also produces a Mobile Usability Report for your site, which helps you find the right measures and the wrong strategies used in your mobile web optimization project.
You can redesign your mobile site to eradicate these issues too.
To Conclude
Mobile optimization is key to brand visibility and awareness in 2022.
Always remember, like seasons, people change.
So do their search queries and necessities.
To be updated about these things, keep on developing a good customer relationship. Know their real and practical needs.
Then use them to design your mobile business website.
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