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<span style="font-weight: 400">If you're running cold-email campaigns or are managing your own newsletter, you've surely encountered the annoyance of bounced email. A high rate of bounces not only harm the reputation of the sender however they also hinder the efficacy of your marketing emails. One method that is the most efficient to lower bounce rates is to use a trustworthy verification of email tool.</span> <span style="font-weight: 400">In this post we'll go over the bounce rate of emails and why they occur and the best way to reduce them significantly by making use of the email ID verification tool.</span> <h2><span style="font-weight: 400">What Is an Email Bounce?</span></h2> <span style="font-weight: 400">The term "email bounce" refers to the situation where the message is not delivered to the receiver's email inbox. There are two kinds of bounced emails:</span> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Soft bounce The reason for this is that temporary delivery problems can occur because of reasons such as overflowing inboxes or issues with servers.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">hard bounce Permanently failed because of invalid or inexistent email addresses.</span></li> </ul> <span style="font-weight: 400">The high rate of bounces indicates bad hygiene on your site and may seriously damage the reputation of your website.</span> <h2><span style="font-weight: 400">Why High Email Bounce Rates Are Dangerous</span></h2> <span style="font-weight: 400">This is why you should be aware of the bounce rate of your emails:</span> <ul> <li style="font-weight: 400"><span style="font-weight: 400">A damaged reputation for the sender Some email service providers might begin to flag your emails as spam.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Lower deliverability Future campaigns might not reach the real mailboxes.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Inefficient resources The time and the money will be wasted on sending out emails to users who are not there.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">A poor performance of your campaign Open rates or click-throughs, as well as the conversion rate all suffer.</span></li> </ul> <span style="font-weight: 400">It's the reason why marketers, sales representatives, as well as entrepreneurs must consider investing in the verification of emails as an integral component of their outreach strategy.</span> <h2><span style="font-weight: 400">What Is Email Verification?</span></h2> <span style="font-weight: 400"><a href="https://surereach.io/email-id-verifier-3/" target="_blank" rel="noopener">Email verification</a> is the procedure of determining whether the email address you are using is legitimate and able to be delivered prior to sending an email to it. It will identify any syntax issues or domain problems, as well as whether the email address actually exists.</span> <span style="font-weight: 400">The tools for verifying emails typically carry out the below checks:</span> <ul> <li style="font-weight: 400"><span style="font-weight: 400">Syntax Check Verifies the formatting (e.g. there is no absence of "@" or domain).</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Domain test Checks if the website (e.g., gmail.com) is in use.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">MX record verification Validates that the domain is able to receive email messages.</span></li> <li style="font-weight: 400"><span style="font-weight: 400">Pinging of the mailbox is a method to verify if an email ID is valid and is in use.</span></li> </ul> <span style="font-weight: 400">By using these checkpoints the right tool can aid you in cleaning your checklist and cut down on bounces drastically.</span> <h2><span style="font-weight: 400">How to Reduce Email Bounce Rate Step-by-Step</span></h2> <span style="font-weight: 400">This is how you can lower bounce rates on emails by using confirmation of emails:</span> <h3><span style="font-weight: 400">1. Use an Email ID Verifier Before Sending</span></h3> <span style="font-weight: 400">Before you send any message make sure you run the list through an established email ID verification tool. It will remove invalid false, phony, or disposable emails. If you do this a few times, it can decrease the rate of bounces by up to 70%..</span> <h3><span style="font-weight: 400">2. Verify Emails in Real-Time at Sign-Up</span></h3> <span style="font-weight: 400">Implement an API for verification of email on your sign-up or lead form to capture leads. The API ensures that the users are entering authentic email IDs at first. This also decreases the chance of acquiring invalid or mistyped addresses.</span> <h3><span style="font-weight: 400">3. Remove Role-Based Emails</span></h3> <span style="font-weight: 400">Contacts such as support, information@ or sales@ are typically used to share inboxes, which can be bounced. Verification tools typically identify these addresses as potentially risky, eliminating them could increase your engagement rates.</span> <h3><span style="font-weight: 400">4. Clean Your Email List Regularly</span></h3> <span style="font-weight: 400">You shouldn't simply verify one time and then forget. If your list of email addresses has been more than six months old, it's likely that several addresses are no longer active. Maintaining a healthy email routine is essential to maintain an enviable list of addresses over time.</span> <h3><span style="font-weight: 400">5. Monitor Campaign Metrics</span></h3> <span style="font-weight: 400">Report bounces after each campaign. If certain segments have been generating more bounces, you can run them through your verification tool again, or completely remove them.</span> <h2><span style="font-weight: 400">Benefits of Reliable Email Verification</span></h2> <span style="font-weight: 400">You're still not convinced? This is what you can expect from the verification of your email:</span> <h3><span style="font-weight: 400">Improved mailer placement</span></h3> <span style="font-weight: 400">Validated emails increase the chances of the message reaching the inbox of your recipient.</span> <h3><span style="font-weight: 400">More open and higher response levels</span></h3> <span style="font-weight: 400">In addition, with fewer bounces and more click-throughs, your open and click-through rates are bound to increase.</span> <h3><span style="font-weight: 400">Better reputation for senders</span></h3> <span style="font-weight: 400">Regularly sending verified emails to senders increases trust between ISPs and email service providers.</span> <h3><span style="font-weight: 400">Improved return on investment for advertising campaigns</span></h3> <span style="font-weight: 400">Your time is spent less time searching for leads that aren't valid and more time interacting with genuine potential customers.</span> <h3><span style="font-weight: 400">Safety and compliance</span></h3> <span style="font-weight: 400">helps you meet the GDPR as well as other privacy regulations for data by keeping your email databases tidy.</span> <h2><span style="font-weight: 400">Final Thoughts</span></h2> <span style="font-weight: 400">In order to succeed with the field of cold outreach and email marketing to be successful, reducing bounce rates is a must. If your bounce rate is high, it can swiftly derail your campaign and harm your brand's reputation. However, by using a reliable E-mail ID verifier such as SureReach you can be sure that your messages are placed in the exact place they're meant to land in the inbox.</span>
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Struggling with high bounce rates in your email campaigns? Learn how to reduce email bounce rate using reliable email verification tools.
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