Your Social media success hugs the audience when you create relevant content. However, finding the right content is difficult, and finding content ideas that resonate requires much effort. And how do you think you will never run out of them?
Let us present this interesting article to help you find content ideas, ensuring you never have to be blanked while creating the content calendar and wondering what we need to make according to the social media trends.
Here 6 Ways to Find Unlimited Content Ideas
1. Ask Your Followers
This is the best way to gather accurate data, as there is no better source to find fresh content ideas than your audience. You can ask them everything, from what they like to their opinions on trending topics.
But how will you start? Every social media channel has poll features. Create a poll and share it on your stories to get your audience’s opinions, insights, and questions on any topic. Once you get the poll results, create topic ideas around them only.
For example, starfruitpr, asked his audience if that is boosting engagement with polls, and the answer is “No”.
This question sparked the conversation on poll features and engagement and led to the discovery of unique content ideas.
Other features besides polls are broadcast channels, Q&As, and other features on your Instagram stories. In addition, also check for influencer comments on the post to gather new ideas. Some of the questions you can ask them are: Ask your followers how you can help them and the pain points they face, and after finding, create the content that would be beneficial right now.
2. Stay Up to Date with Social Media Sites Reports
As we all know, Google updates its algorithm, and the same is applied to social media platforms. This idea is underrated, but you can easily find what the social media platforms publish.
- Pinterest rolls out its trends forecast report every year.
- YouTibe has a yearly culture report to help the audience know the latest trends.
- If you’re on TikTok or your business, visit a creative center to see the major trends on the platform.
It is high time to leverage these reports to find the relevant content ideas or what your audience is searching for. Read before creating a social media calendar.
3. Use the Trend from Your Feed
Social media trends change every 15 days, and every platform helps you find what’s trending on its network.
- Instagram has a trending posting process that will help you increase engagement. You can also check out YouTube’s “trending” tab on its Explore page.
- TikTok’s creative center offers trending audio sounds; on Pinterest, you can easily find region-specific trends.
- Digging down on social media trends has other options, like looking at popular hashtags. Instagram has a page @creator account that will update a weekly trend report.
With all the info, get an idea of what content format, audio, hashtags, and topics are getting high engagement. If you find trending social media content, spin your own social media content and follow the trend. But, always take care that trends are usually short-lived, so stay up to date with all the trends you can grasp.
4. Find High-value SEO keywords and topics.
The world of content marketing also involves Search Engine Optimization and how it focuses on a content strategy.
Social media platforms like TikTok, Pinterest, and Instagram are mini search engines for your audience. To gather an audience on social media, focusing on SEO is the biggest thing. So, if your blog ranks on Google, you can easily use that to create A+ content for social media.
You can use dedicated keyword research tools like Semrush to find high-volume keywords, such as seed keywords, keyword difficulty, and themes. You can also look at Answer The Public or even research Google to find related social media topics.
5. Do Competitor Analysis
Everyone uses sneaky ways to dominate every platform; you can also do the same. Start with competitor analysis to ensure success. For example, if you’re creating content for the skincare industry, follow some of the big competitors, like Lakme, Chanel, and more.
Note: You don’t have to copy the exact format or content. Follow the half-similar, half-audience to grab the unique audience. Before creating the content, focus on whether your products marry the competitors. You must deviate from the norm to remain distinctive, incisive, and current, so you’re looking for rivals in similar niches.
6. Check for every comment & your follower’s DMs
Check for audience questions via social media comments, blog comments, and direct messages. Replying and responding will solidify your bond with your audience and your content ideas.
You will surely see this with influencers who engage with their followers in the comments and find content ideas based on that. In addition, you can snoop on your competitors’ comment section to find great content ideas.
Empathy with Audience- The most significant source of content ideas
Every point listed above is good, but the easiest and most reliable is to find the content via empathy with your audience.
Start by putting yourself in your audience’s shoes. Think about the pain points, needs, and how you can help. Then, think of multiple themes to create posts around these topics.
Once you find new content ideas, pause and consider how to emphasize them with your audience. Present the content idea to make your audience think, “They just get me!” This is the best metric of social media success.
Content ideas based on genuine empathy make your audience think, ‘They just get me!’ — the best parameter for social media success.
Tags: Content Ideascontent marketingsocial media tips