It is the job of any web design agency to keep checking the latest trends in web, tech and the digital sphere.
Even in terms of digital engagement, they need to keep a check on the latest happening trends. Much of the new trends have been inspired by recent innovations in gadgets like the Samsung Galaxy Fold & Apple iPhone 11. Let us now discuss the changes which are present in today’s digital sphere.
Captivating communication
Creating a captivating brand experience is a must, thanks to augmented and virtual reality. Recently, it has been built as a technique of user engagement in both online and offline SEO,
Full-screen images, image carousels and sayonara are captivating as well. Simple & individual imagery has been the backbone of the design. This can relay a brand’s complete story in a way that gives users a sense of tone, of the product/service, its benefits, and its feel right from the start. High-resolution images work better than pixelated images.
Edge-to-edge videos also need to clear. They are dynamic, understandable and can capture in a few seconds what brands want their users to learn from the website.
Hence, let’s give users full-screen attention.
Show without boundaries in Web Design
Grid concepts are an excellent instrument to help maintain balance and order in the cyberspace. They allow users a margin of solace and awareness.
However, they can be a bit restrictive when it comes to a designer’s ability to tell a story visually. Modern design is about breaking the boundaries and stretching the limits to reach new margins of creativity. Moving past the grid helps designers and developers explore new kinds of interfaces and apps, which have more depth and motion.
Vibrant Colors
2013 was the year of mute colors and flat design, stripping websites down to their skeletons.
Today is the age of personality and personalization. Also, maximalism in web design is coming back because it is best to keep a balance between minimalism and maximalism. It is best for brands to use the best of both and create a unique identity for themselves.
Using invigorating and experimental color palettes can help raise a visual appeal.
Robust Layout
No one has ever been a fan of traditional fonts which indicates that most of us are finally on the page with others in the cyber universe. Typography helps make the personalization of brands easy and also helps make web design more personal.
In fact, it helps complement vivid imagery, videos, animations and colors designers put up in front and in the center. Using bold fonts related to the graphic design scheme is the best practice in making strong layouts.
Mobile Optimization
The desktop is still in use. However, almost 80% of users around the world use mobile devices more than desktops. This means that websites should be optimized for mobile on a top-priority basis.
Websites have to run on both platforms without having to compromise on any element. The same customized vivid experience users get on desktops must be provided on mobile devices too.
Apart from that, there also should be a balance between minimalism and maximalism in order to ensure the experience on the mobile platform is better than ever.
Conclusion
All of these trends follow a general movement towards creating customized websites that are understandable, responsive and user-friendly. Users want to be sure they use websites seamlessly.
Users today prefer a web experience that is seamless on both platforms. The seamless web experience is compulsory today. A majority of users have gone mobile and spend more time online via their phones. Somehow, it has not overtaken desktop but optimizing a website for both platforms is necessary due to the emergence of progressive web apps.
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