Having a successful website is not an easy task! However, In Digital Marketing there are rules that your site must not deviate from in order to be a powerful marketing tool! Here are the 4 small commandments of a successful website!
1. Optimized mobile browsing
The first criterion of a successful site is its adaptability to mobile navigation! Your site must be mobile-friendly! If this is not the case you leave with a sacre handicap with Google.
Why should your site be mobile-friendly?
Since 2015, it has been a ranking criterion in its own right, Google gives priority to pages whose display adapts to mobile browsing. If your site does not meet this criterion, it will necessarily be lower in the ranking of the results than a site designed for smartphones.
In addition, responsiveness is now part of your site’s user experience evaluation criteria, a new Google rating criterion effective in June 2021.
This criterion is therefore twice as important as before and therefore makes it a basic criterion for a high-performance site.
Mobile Browsing Overtakes Desktop Browsing
55.7% of web traffic is carried out via a mobile device, Digital Marketing Agency browsing on a smartphone now far exceeds internet use via a computer. This figure increases every year while computer browsing decreases.
This is the device that your targets will use for the most part, which is why your website must be able to display correctly on this terminal!
2. A well-honed SEO strategy
This is a commandment that it is better to respect! Indeed, the SEO strategy of your successful website will be decisive in its performance.
Why implement a keyword strategy?
In terms of SEO, content is indeed the sinews of war! A website with poor content has very little chance of ranking well in Google results.
This is why the implementation of an SEO strategy from the design of your website is essential.
How to set up an SEO strategy?
To set up a natural referencing strategy it is necessary to clearly identify your targets and your objectives before the creation of the site.
Analysis of your targets and determination of your objectives
In the idea, your successful website must meet the needs that you have identified among your targets. The keywords to integrate into your website will make the link between their needs and your services.
Establishment of your lists of keywords and sorting by theme
You will need to establish your keyword lists using your internal resources and keyword analysis tools, then classify your terms by theme and build your content around these topics.
Development of the internal mesh
With, for example, Digital Marketing is a theme on a general need then additional pages dealing with additional subjects.
The internal mesh of your website must be consistent and the pages must be linked with relevance.
3. An optimal user experience
The user experience is undoubtedly an essential performance criterion. It directly impacts the conversion rate of your site and plays a key role in customer loyalty.
Why should your site provide a good user experience?
A referencing criterion
As explained above, the user experience is now part of Google’s referencing criteria. This is why it is necessary to be particularly attentive to it.
As part of your SEO, In Digital Marketing, the UX will be mainly evaluated on your technical performance criteria (Core Web Vitals), loading time, secure site… This data must therefore be optimized to promote the user experience of your site.
A conversion criterion
UX is also a real conversion lever. If your website provides a bad experience to your visitors, In Digital Marketing, there is a high risk that they will leave your platform without converting.
Conversely, a better user experience increases your conversion rate and also improves retention.
4. Set up monitoring tools
The last commandment of a successful website is the establishment of tools for monitoring and analyzing your performance.
Why implement tracking tools?
Implementing monitoring tools is absolutely necessary! You need to be able to track and identify potential performance issues. This is what will allow you to make the necessary strategic decisions.
Nothing is ever set in stone on the web, which is why you need to be able to regularly monitor the evolution of your competitiveness.
Check that your pages are indexed with the Google Search Console
Well now that you know a little more about indexing, let’s get back to business!
The question was whether the pages on your site were indexed by Google.
The best way to find out is to use the Google Search Console, this free tool allows you to know the indexing status of the pages of your site!
What monitoring tools should be put in place?
The monitoring tools that must be put in place to analyze the performance of your site are:
– A traffic monitoring tool on your site
– A positioning monitoring tool
– A keyword analysis
tool – A backlink analysis tool (yours and those of your competitors)