Marketing techniques are plentiful, and newer ones keep emerging by the day. But one of the most influential ones, that has been adapted by countless businesses, is the use of promotional merchandise. Serving as a continuous reminder for the existence of trade, promotional products are items that carry the name, logo, message or other infographics for the advertiser’s business. It is the only marketing method where the customers experience a physical interaction with the advertisement, which makes it important in building brand image and reputation. Leaving your customers with a souvenir from your business engages their senses and makes their experience memorable.
Let us uncover the role and importance of promotional products for you in this article:
Do they Work?
The prime question that invades the mind is if the use of promotional merchandise works. Research numbers indicate 88% of people remember the name of the brand they received promotional products from, 85% do business with the advertiser and 83% liked receiving the products. Another study indicates 74% of advertisers have had success in their campaigns through promotional products. In summary, yes they work in the most efficient and fruitful way!
How to Use them?
Customization is a simple way of standing out among the ordinary, one way of making your promotional merchandise work is to customize the products. Promotional merchandises differ and range greatly from a single pen to notepads to wearable accessories, you can even choose items that have not been used for promotion by others before. The goal is to establish a physical interaction and plant a reminder of your business.
At times, the relation between your souvenirs and your business is more important than choosing custom items. For instance, if you are running an electronics business it would be wise to give out merchandise that is related to your trade. This can also depend on where you have chosen to target your customers, if you are giving merchandise at an office conference, it would be best to give out stationery items like calendars and notepads, etc. since they interact with such items more.
The Role they Play
Running an online ad can most likely be skipped or overlooked by the audiences but you can create an everlasting impression on your target customers using promotional products. As a practical tool that can be bulk ordered, which is financially good for your business, promotional products are marked or painted over with the logo or designs of your business. Printing services have enabled companies to apply their images on daily items such as clothes, stationery, keychains, and dishes, etc.
Because of their daily usage, these items are the best target for promotion since their use constantly reminds them of your business. Engraving your company’s symbols over these items is similar to carving your name into their memories. The advertising effect lasts long and customers gain familiarity with your brand.
Promotional items are often offered as a gift to the attendees of conferences, seminars or concerts, etc. The recipients are more than willing and happy to receive these gifts and bring in them a positive generous image of your brand, which builds favor, care, and trust around your business for the customers.
Thanks to promotional items, the stories are shared with others by the glad customers which bring attention to your business building more customers and revenue. You can double up on this achievement through social media marketing and other digital marketing techniques that are guaranteed to boost your business. Head over to Right Eye Marketing to discover more!