If you work in marketing, run a firm, or were just picked to be the face of your company’s next film, you’re presumably not pondering at this stage if the video is worthwhile; rather, you’re probably wondering how best to allocate funds inside your company. You want to show the correct kind of video to as many people as you can.
The trends in video marketing come into play in that final section. Your next video’s format and distribution options will be heavily influenced by where and how people are watching videos.
Is Video Marketing Still Effective in 2023?
In a word, yes! Businesses all over the world depend on video marketing for an almost unlimited range of goals, and current developments in the field are crucial for developing timely content.
According to the 2022 Content Marketing and Visual Storytelling Survey by the Content Marketing Institute, 73% of marketers believe that video is even more crucial this year than it was last year. Video content will be even more important in 2023 as more social platforms focus on video-first algorithms and offer new video capabilities.
The Top Video Marketing Trends for 2023
The major developments in video marketing are listed below. There is obviously a lot going on in the sector, so this list is by no means intended to be exhaustive. It is not either/or as well. All of these complement one another, so you’ll probably combine them in your film. The most important thing is to make sure you plan where you’re going to put your film in advance so you can create it there.
Streaming, or Over-the-Top (OTT), Video Ads
Nobody will be surprised to learn that many individuals stream television. There appears to be a new streaming service launching every month, and users are flocking to them in what many refer to as the “golden era of TV” right now. There is a wealth of stuff available right now, making it a terrific moment to be a watcher.
As a result, this is a wonderful moment to promote, so put your films where all of those viewers are. Due to its comparatively captive audience, OTT offers benefits over social media and other internet videos. Because audiences must listen to you in order to get the material they want, your chances of making a good first impression are better than those of places where they can just scroll through.
User-Generated Content
Especially with new brands, individuals tend to trust other people more than brands. User-generated content is a trend that isn’t going away anytime soon, or perhaps ever, especially when you consider the unlimited quantity of information that is published on the internet every day. Brand partners are at the top of the list of the numerous ways that brands may interact in this fashion. You may use someone who already has the knowledge, platform, and community to reach your audience rather than attempting to build an organic community or platform on your own.
Social Media Stories
Videos with a 24-hour shelf life, whether for stories on Facebook, Instagram, or Snapchat, are excellent investments. Customers are more inclined to watch them immediately rather than wait since they have a limited window of time in which to do so. They are therefore excellent methods to link to other, more extensive information, such as other videos. You may give them a brief preview of a film, item, or event before linking to more material so they can interact with it. Since they aren’t built to last, they are also excellent as testing grounds for new content.
Search Optimized Videos
Everyone is aware of SEO for written material and websites. However, video is as significant. Google now displays video results throughout all of its search pages, not just the video tab. You must be deliberate with the title, keywords, video transcript, description, and other factors in order to achieve your goal.
A website’s ability to rank better in search results is greatly enhanced by the addition of a video to the page. For instance, a straightforward video that explains an article’s topic might be quite beneficial for SEO. Giving your audience a variety of methods to access your material allows them to select the method that works best for them. People these days are more inclined to click the play button than to read the entire article
YouTube
Though it has been around for a while, did you realize that YouTube is the second-largest search engine in the world? This video platform is a terrific area for a company with literally billions of viewers each month. It’s a terrific location to receive a lot of traffic, whether you use YouTube in-stream adverts, submit videos to your own channel, or both.
The warning is that success isn’t a given just because you’re on YouTube. You’ve definitely visited the YouTube channel of a well-known company and seen some videos with oddly low views. Having a well-thought-out plan, spending money on high-quality video material, and running YouTube advertising campaigns are necessary for attracting strong visitors. We’ve worked with a lot of clients that have had tremendous YouTube successes and consequently seen big payouts!
Final thoughts
To benefit from these trends in video marketing, you don’t have to be a trailblazer. While TikTok dances come and go, we think that by utilizing any or all of these underlying themes while creating your video, your company will benefit throughout the course of the next several years. We’ve witnessed it with our own clients, and we’re convinced you will too! Contact us to discuss your next project and obtain a price.
Tags: content marketingDigital Marketingsearch optimized videossocial media storiesvideo-marketing