Given the growing trend in the online e-commerce industry, it is very important that your site appears on the first page of Google search. No matter how much you promote through social media or advertising, you can’t attract new customers. SEO services are not easy to manipulate that’s why few businesses like airport taxi Vienna are flourishing there. Therefore, you need to be very careful not to make mistakes during the process. Here are some common SEO errors that can hinder the growth of your business.
1. Post poor quality content
Most e-commerce companies believe that if they have product descriptions, they are well optimized and ready to face any competition. But the truth is something else. If your blog doesn’t have useful blogs, regular titles, and bad metadata descriptions, you’ll reduce the level of quality and the amount of traffic you need.
One way to ensure that your content is good is to avoid unnecessary keyword addition, just to get a high number of clicks. Google algorithms have now been improved to detect this inappropriate way to get high search engine rankings. The content is king today and no one is bothered to browse websites that have no related or good listings. You should always focus on the type of content presented on your platform, as nothing will enthuse the audience.
2. Does not include product reviews
A good SEO eCommerce agency will always recommend that you include product reviews on your site. Product reviews are a way to learn about your product from those who purchased and used it. They must also be honest and trustworthy. Some e-commerce businesses include fake positive reviews to attract more non-ethical customers. Getting real and positive feedback from your previous customers can greatly improve your business and sales. Therefore, you should regularly ask customers to provide honest reviews and reviews of the product and their experience.
3. Load the page slowly
According to statistics, most of about 52% of online shoppers prefer to hold e-commerce sites that load quickly. This is an important factor that determines how long a user engages with your site. If a page loads slowly, it is likely to make purchases from your site for faster searches. This section should be taken care of during the design phase of the website itself, as this is the first stage in deciding the content you want to embed in it. A good page load speed should be optimized within 3 seconds, as suggested by leading SEO house experts.
4. Incorporate safety too easily
Security should be the top priority of any e-commerce portal; otherwise, it exposes you to online fraud and hacking efforts. Online retailers usually make a mistake in protecting SSL encryption and other security measures. This is because they probably do not know that it will affect their ranking. It will also result in financial loss, bad brand reputation and the use of sensitive data. To ensure this does not happen, you should adopt an SSL encoding scheme, as this will convince clients that their transactions are secure and protected from any leakage.
5. Do not design a mobile-friendly website
Mobile optimization of your site is extremely important because most people today use mobile phones to shop online. This is probably because it gives them good comfort even when traveling or doing something else. If the portal does not work on mobile phones, the traffic to your site will basically be blocked. This error can be a nightmare for you because you might be excluded from the best Google recommended sites. However, if most of your clients use a computer, this may not be a big deal for you.
The range of SEO services is very broad and has different aspects. Managing each one can be a bit tedious, but you need to be operational at the end of the day to be successful in your business and drive sales growth.